August 20, 2025
Big ideas often start small — and in Utah, that first step is turning potential into action. The Get Started: Business Idea Challenge is a monthly funding competition facilitated by the Startup State Initiative in partnership with the Lassonde Entrepreneur Institute.
The program is a beginner-friendly, high-impact opportunity to test ideas, gain feedback from a supportive community, and move concepts from idea to revenue without giving up equity. Winners propose short-term, actionable milestones to achieve with the microgrants — think market testing, prototyping, or early-stage marketing. Applications are accepted by the first Wednesday of each month, with live virtual pitches held on the third Wednesday.
2025 Midyear Snapshot
Since launching in January 2025, the Get Started: Business Idea Challenge has made measurable strides in reaching entrepreneurs across the state. From rural towns to urban cities, the program is helping Utahns take action on their ideas and bring them to life.
Here’s a midyear review of the program’s impact:
- $11,500 in funding awarded
- 23 winners
- 258 applications submitted
- Applications from 18 counties
Utah’s reputation as the Startup State is supported by a thriving entrepreneurial landscape, rich with business resources. Get Started is one such resource helping Utahns validate early business ideas in any industry, regardless of whether it’s already a business or an idea with potential.
If you’re ready to take the first step in moving your idea forward, learn more about the Get Started: Business Idea Challenge or start your business in Utah.