December 10, 2024
As the holiday season approaches, it’s easy to get swept up in flashy sales and online deals. With Small Business Saturday coming up on Nov. 30, it’s a great time to show support for local businesses in your community. Shopping small isn’t just about finding unique products; it’s about strengthening communities, supporting diverse jobs, and helping local and remote entrepreneurs thrive.
Here are some ways to keep small businesses in mind this season:
Plan Shopping Around Local Shops
Jot down your holiday gift list and consider which items might be available from local or virtual small businesses. Whether handmade jewelry, artisanal foods, or custom decor, small businesses often carry unique, high-quality items that make for thoughtful gifts. Plus, each purchase can directly support a neighbor, local small business, or entrepreneurs in remote locations. Websites like Etsy, Amazon Handmade, and eBay have made it easier to connect with small shops online.
Follow and Share on Social Media
Social media is one of the best ways to discover what’s new at your favorite local stores. Following and engaging with their posts lets you stay updated on holiday specials and share their content with friends. This simple act helps increase their reach and visibility, contributing more community support. You can find small businesses on social media using hashtags like #smallbusinesssaturday, #shoplocal, #shopsmall, #handmade, and more.
Attend Local Small Business Events
Many cities host holiday markets or pop-up events where small businesses gather to showcase their products. Attending or sharing these events online can make a huge difference in encouraging people to shop locally. These gatherings are also a great way to meet local artisans and find one-of-a-kind gifts.
Order from Local Restaurants and Bakeries
Whether for a family meal, holiday party, or work event, consider ordering from a local restaurant, café, or bakery. Small food establishments often offer catering or holiday menus that can bring a unique, personal touch to any gathering, and your support helps local restaurants thrive.
By supporting small businesses this November, you’re investing in your community and helping it grow. This Small Business Saturday, choose to shop small and make a big impact.
The information in this article is current as of the publishing date and is intended for informational purposes only. This article does not, and is not intended to, constitute legal, tax, or business advice. Any resources and organizations mentioned, unless an entity of or a partner of the state of Utah, are not formally endorsed by the Startup State Initiative or state of Utah.