May 1, 2025
It’s no secret that summer can be a slower season for many businesses. As vacation plans pick up and work events wind down, your customers — and even your team — may start to shift focus. But for entrepreneurs willing to stay strategic, summer can be a powerful time to plan for what’s next.
Here are ways to stay proactive this summer and the local resources you can utilize to build momentum while others slow down.
Strengthen Your Business Plan
At times when customer demand may be lighter, summer can be the perfect opportunity to refine your business goals, review your financials, plan product development and launches, and map out strategies for growth. Local Small Business Development Centers, SCORE Utah, the Women’s Business Center of Utah, and others offer free consultations and mentoring.
Focus on Funding
A lighter workload might be a great opportunity to do funding research. Many grants, loans, and investment programs have summer application windows, or you can beat the fall rush and prepare for upcoming deadlines. Explore the best type of funding for your business and the resources that can help.
Level Up Your Business Skills
Take advantage of the lighter months to sharpen your business skills. Many Utah resources offer year-round training, and free learning tools are available through the SBA Learning Center and other organizations.
Expand Your Network
Summer networking events are often on a smaller scale and can be ideal for forming meaningful connections. Check out the Silicon Slopes calendar and your local chambers of commerce for upcoming events.
Prepare for Fall Marketing
Start building your fall visibility plan and determine the marketing and PR tactics needed. Think about upcoming product launches or other campaigns to prepare for. Organizations like Salesforce, Mailchimp, and HubSpot offer free marketing tools to guide your planning.
If the summer season means a lighter workload for your business, it could be the perfect chance to focus, build, and prepare for opportunities ahead. Take advantage of this time to define what your business needs to flourish and keep moving forward all season long.
Looking to support your small business in Utah? Visit the Startup State Initiative’s resource page to find more tools, programs, and communities to move your business forward, or learn how to start your business in Utah.
The information in this article is current as of the publishing date and is intended for informational purposes only. This article does not, and is not intended to, constitute legal, tax, or business advice. Any resources and organizations mentioned, unless an entity of or a partner of the state of Utah, are not formally endorsed by the Startup State Initiative or state of Utah.