/ WELCOME TO THE STARTUP CAPITAL OF THE WORLD /

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The Startup State Initiative highlights what already exists in Utah and elevates it to new heights. It isn’t just about Utah; it’s about setting a new global standard for innovation and entrepreneurship.

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UTAH's thriving ecosystem

Be a part of Utah’s thriving startup scene. Start, grow, and build your business in the Startup Capital of the World.

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Starting a Business

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Grow Your Business

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Get Funding

Kickstart your business idea with the Get Started: Business Idea Challenge! Created by the Governor’s Office of Economic Opportunity (GOEO) in partnership with the Lassonde Entrepreneur Institute at the University of Utah, this challenge empowers Utahns to validate their early-stage ideas in a supportive, collaborative environment. Whether you’re just starting out or refining your concept, this milestone grant program offers the perfect platform to share your vision with peers, entrepreneurs, and community members—without the stress of a traditional pitch competition.

Kickstart your business idea with the Get Started: Business Idea Challenge!

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Events

Stay connected with Utah's vibrant entrepreneurial community. Explore and attend upcoming Startup State events near you.
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Journey

Start your business journey here! Learn about tools, resources, and guides that help you succeed at every stage of your business.

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Resources

Utah supports entrepreneurs! Access a wide range of resources to build, grow, and scale your business.

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    Startup State logo white

    UTAH: THE STARTUP STATE

    The Governor’s Office of Economic Opportunity Startup State Initiative opens in a new tab celebrates, inspires, and empowers Utah entrepreneurs and those who support them. It consists of a statewide entrepreneurship brand and business resource portal being developed on this site. This collaborative initiative supports entrepreneurs throughout the lifecycle of their business and encourages them to start in Utah.
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    Utah’s Startup Community

    Utah provides fertile soil for modern innovators and entrepreneurs. As the country’s fastest-growing state, with a well-educated workforce and thriving economy, Utah’s mountains, valleys, deserts, and plateaus provide the perfect environment to nourish and champion the startup and entrepreneurial spirit.

    The state’s growth, unparalleled quality of life, government support for small businesses, and access to startup networks and capital attract doers and innovative thinkers to Utah’s communities.

    In January 2023, WalletHub named Utah the No. 1 best state to start a business. Utah is the startup state.

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    Utah’s Startup State Initiative Team

    In 2023, under the leadership of Gov. Spencer Cox, Utah was designated as the Startup Capital of the World—a place filled with opportunities of advancement for Utah entrepreneurs. The Governor’s Office of Economic Opportunity (GOEO) leads the Startup State Initiative, supporting policies and programs that strengthen Utah’s entrepreneurial ecosystem.

    This website and its resources are part of GOEO’s ongoing efforts to promote and amplify Utah’s vibrant startup community and elevate statewide conversations, connections, and tools for success.

    Recent Podcast Episode

    Utah Governor's Office of Economic Opportunity
    Looking for your next opportunity? GOEO is hiring for several finance and compliance roles. https://lnkd.in/gGAYvwbg Join a hard-working, passionate team dedicated to Utah’s economic future. At GOEO you'll find: - Meaningful, mission-driven work - A collaborative and energetic team culture - Highly competitive State of Utah benefits package Join {hashtag|\#|TeamUtah} and make an impact.
    Utah Governor's Office of Economic Opportunity
    We wrapped up the year at the Area Development Consultants Forum, sitting down with 35 of the nation’s top site selectors who help companies determine where they will expand operations. While the setting was Florida, the conversation was all {hashtag|\#|Utah}. We’re clearing the path for the next wave of investment, from aerospace to advanced manufacturing to critical minerals. When we show up together as {hashtag|\#|TeamUtah}, with partners like Economic Development Corporation of Utah \(EDCUtah\) and BZI Innovation Park, we aren't just representing a state; we’re showing the country that Utah is ready to build what’s next. 📸: Drake Howell \(BZI\), Rex Buys \(EDCU\), and Jen Wakeland, MPS \(GOEO\).
    Utah Governor's Office of Economic Opportunity
    Congratulations to Usurance, one of GOEO’s newest EDTIF recipients, on launching in Utah and signing a joint venture with Woodbury Corporation as its real estate development partner. Usurance is establishing operations in Salt Lake City as the state’s first AI-driven property and casualty underwriter. The company plans to bring 600+ high-paying jobs and focus on next-gen risk analytics, underwriting, and claims across aviation, logistics, and specialty lines. Usurance joins a growing list of companies choosing Utah for its skilled workforce, business environment, and tech-forward ecosystem. 🔗 https://lnkd.in/gTn8dJ7u Lance Soffe
    Utah Governor's Office of Economic Opportunity
    Utah’s pro-human approach to AI is about more than principles — it’s about action. Earlier this month, the 2025 Utah AI Summit brought together leaders from business, government, and academia to shape how AI can expand opportunity, not replace it. 📖 Read the full summary: https://lnkd.in/gQgYT-7E
    Utah Governor's Office of Economic Opportunity
    The GOEO board has approved the latest expansion for Stryker, a global leader in medical technology. Stryker has steadily grown its Salt Lake City operations since first expanding with state support in 2017 — creating high-quality jobs, building a strong local team, and contributing to Utah’s life sciences economy. Its Utah site is home to advanced manufacturing, surgeon training facilities, and key neurovascular teams advancing stroke therapy devices in partnership with healthcare professionals. In today’s meeting, Stryker showcased a selection of the products and tools developed at its Salt Lake City facility. GOEO values its continued partnership with Stryker and looks forward to supporting future growth in Utah’s medical innovation ecosystem. https://lnkd.in/gSyXScmE
    Utah Governor's Office of Economic Opportunity
    The Governor’s Office of Economic Opportunity welcomes Judd Cook, vice president and general manager at Enbridge Gas, to its board. Judd brings nearly three decades of experience in energy delivery and infrastructure reliability, overseeing natural gas operations that serve more than 1.2 million customers across Utah, Wyoming, and Idaho. His background in managing critical infrastructure and regulated systems will support the board’s work as it advises on Utah’s long-term economic strategy. Please join us in welcoming Judd to this role.
    Utah Governor's Office of Economic Opportunity
    Congratulations to Franz Kolb, GOEO's director of international trade and diplomacy, who was honored with a Diploma of Honor from the President of the Peruvian Congress during our recent business trip to Lima. This recognition reflects a long-standing, bilateral relationship between Utah and Peru — one that grew even stronger with the opening of the Peruvian Consulate in Salt Lake City last summer and Delta Air Lines' inaugural nonstop flight to Lima last Thursday. Franz has played a pivotal role in these efforts, helping create new pathways for Utah companies and strengthening economic connections between our regions.
    Utah Governor's Office of Economic Opportunity
    Meet Iman Nazarinia, GOEO’s new business development director. Iman will lead corporate recruitment efforts for Salt Lake, Utah, Tooele, and Juab counties — helping companies consider Utah for expansion or relocation and connecting them with the programs and partners that support long-term growth. He brings 15 years of experience in both public and private sectors, most recently launching workforce innovation initiatives at the Utah Transit Authority. He’s committed to public service and excited to support business growth across the region.
    Utah Governor's Office of Economic Opportunity
    Thank you for being part of yesterday’s Utah AI Summit. The ideas shared will guide Utah’s work on responsible, people-focused AI. We look forward to continuing the momentum next year.
    Utah Governor's Office of Economic Opportunity
    Industry experts at the Utah AI Summit described AI as an “Iron Man suit” — a tool that helps people work faster and smarter and enables companies to grow and hire more talent. The discussion, moderated by Tyler Jennings, GOEO’s director of entrepreneurship and ecosystem development, focused on how AI is turning challenges into opportunities and creating economic value across Utah. {hashtag|\#|UtahAISummit} {hashtag|\#|ProHumanAI} {hashtag|\#|AIPolicy} {hashtag|\#|Innovation} {hashtag|\#|FutureofWork} {hashtag|\#|ResponsibleAI} {hashtag|\#|AcademicResearch} {hashtag|\#|AILiteracy} {hashtag|\#|K12Education} {hashtag|\#|Skillstruck} {hashtag|\#|FutureofWork} Tyler Jennings, Halda.AI, Lance Hydrick, Voze, Dan Caffee, Neighborbrite, Luis Benavides, Remi, Doug Barnett

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    Need some money to get your idea off the ground? Looking for a collaborative community of like-minded entrepreneurs? Consider subscribing to the Startup State Initiative newsletter so you can receive monthly updates on resources, tips, events, and more.