July 9, 2025
Many drivers are familiar with the frustration of circling a crowded parking lot, wasting time and fuel while hoping for an open space to appear. PinPark, a platform that lets drivers reserve parking spots, aims to eliminate that frustration through innovative, real-time solutions that reduce congestion and boost revenue through automation and data insights.
The idea took shape through countless personal experiences with inefficient parking systems at universities, hospitals, and ski resorts. Founder Noman Khan recognized the problem was both widespread and solvable after hearing the same frustrations echoed by students, commuters, and city visitors.
“It wasn’t just about convenience, it was a systems problem,” said Khan. “We wanted to help drivers and lot operators by creating a tool that gave everyone more control and insight.”
What began as a straightforward idea to simplify parking has evolved into a full-scale solution with backing from the University of Utah’s Master of Business Creation Program. The mentorship, structured curriculum, and non-dilutive funding it provided helped Khan and his team turn a concept into a working company.
Khan bootstrapped an early version of the platform, investing his own time and resources to build the minimal viable product and test demand. Support from the MBC program, combined with early wins, helped PinPark gain traction in the market.
While funding and product validation have played key roles, Khan credits Utah’s entrepreneurial ecosystem as a major driver of PinPark’s success. Programs like the Lassonde Entrepreneur Institute and the Startup State Initiative have helped connect the company with mentors, fellow founders and early users.
“The support here is unlike anywhere else,” Khan said. “Being in Utah has helped us stay grounded while pushing forward with innovation.”
Khan also recognizes the support of his family, mentors, and fellow founders for helping him navigate the ups and downs of startup life. “Their belief in the mission, especially during the early, uncertain days, meant everything,” he said.
When asked what advice he would give aspiring founders, Khan kept it simple: stay focused on the problem. “Be ready to test, pivot, and get uncomfortable,” he said. “You don’t have to know everything — you just have to start.”
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The information in this article is current as of the publishing date and is intended for informational purposes only. This article does not, and is not intended to, constitute legal, tax, or business advice. Any resources and organizations mentioned, unless an entity of or a partner of the state of Utah, are not formally endorsed by the Startup State Initiative or state of Utah.